Advanced Certificate Program in Digital Marketing with AI
Master the skills that shape the future of technology with the Advanced Certificate Program in Digital Marketing with AI, a 3-months course by The Digital Lab.
Type
1-1 Personal Training | Online
No Cost EMI
Yes
Duration
3 Months
- Hurry! 391 people have already applied in the last 1 month
- For enquiries call: 8851047251
Overview of Advanced Certificate in Digital Marketing WITH aI
Our Advanced Digital Marketing Certification Program is designed to equip professionals, entrepreneurs, and businesses with the latest strategies, tools, and techniques essential for success in today’s digital landscape. This comprehensive course provides an in-depth understanding of digital marketing principles, ensuring a data-driven, ROI-focused approach to online growth.
Advanced Digital Marketing Course Highlights
Why This Program Will Transform Your Marketing Career?
Gain Executive Alumni Status from the Digital Lab
Explore 2 Tracks, 7 Specialisation
Work On 10+ Case Studies, Live Project
We’ll Fund for Your Meta & Google Ad Campaigns
Access 100+ Digit Marketing Tools in the Library
1:1 personal Training
Need to Know More?
Get to know the course in-depth by downloading the course brochure
Digital Marketing Course Career Outcomes
What our learners have achieved?
A quick summary of the placement support received by this program’s alumni
40%
Avg. Salary Hike
96%
Learners Achieving their Outcomes
5200+
Successful Transitions
4300+
Student Placed
Top Recruiters
Career Outcomes of Advanced Certificate in Digital Marketing with AI
Top job roles include:
- Digital Marketing Manager – Approximate Salary in India: INR 5L – INR 18L
- Social Media Strategist – Approximate Salary in India: INR 3L – INR 8L
- SEO Specialist – Approximate Salary in India: INR 5L – INR 15L
- Marketing Analytics Manager – Approximate Salary in India: INR 18L – INR 40L
- Content Marketing Manager – Approximate Salary in India: INR 7L – INR 15L
Master Marketing with a World-Class Curriculum
Search Engine Optimization
With billions of searches happening every day, SEO helps businesses rank higher on search engines like Google, ensuring they are seen by the right audience at the right time. Without SEO, even the best products or services may remain invisible to potential customers.
Topics Covered:
- Introduction to SEO
- Keyword Research & Strategy
- On-Page SEO Optimization
- Technical SEO
- Off-Page SEO & Link Building
- Local SEO
- Content Marketing
- SEO Analytics & Performance Tracking
- AI Based Advanced SEO Strategies
- SEO Tools & Automation
- SEO Case Studies & Practical Implementation
Search Engine Marketing
SEM allows businesses to target users based on intent—meaning ads are shown to people who are actively searching for specific products, services, or solutions. Unlike social media ads that rely on passive scrolling, SEM captures high-quality leads ready to take action.
Topics Covered:
- Introduction to Search Engine Marketing (SEM)
- Google Ads Fundamentals
- Keyword Research for SEM
- Search Ads Campaign Creation & Optimization
- Display Advertising & Retargeting
- Video Advertising on YouTube
- Shopping Ads & Performance Max
- Landing Page Optimization for SEM
- Google Ads Bidding Strategies & Budget Management
- Google Ads Analytics & Performance Tracking
- AI Based Advanced SEM Strategies
- SEM Case Studies & Live Campaigns
Search Media Management
Social media platforms have a massive global reach, allowing businesses to connect with millions of potential customers around the world. Whether you’re a local business or a multinational company, social media enables you to expand your reach instantaneously without the need for expensive traditional advertising.
Topics Covered:
- Introduction to Social Media Management
- Social Media Strategy Development
- Content Planning & Creation
- Social Media Community Management
- Social Media Content Distribution & Posting Techniques
- Social Media Monitoring & Analytics
- Social Media Automation & Tools
- Crisis Management & Reputation Management
- Collaborations & Influencer Partnerships
- Reporting & Performance Optimization
Social Media Marketing
Social media platforms like Facebook, Instagram, LinkedIn, Twitter, YouTube, and TikTok provide businesses with an unparalleled reach, allowing them to connect with millions of users worldwide. Unlike traditional marketing, which is location-bound, SMM enables businesses to go global with minimal investment.
Topics Covered:
- Introduction to Social Media Marketing & Paid Marketing
- Understanding Paid Ads on Social Media
- Meta Ads (Facebook & Instagram) Overview
- Audience Targeting in Meta Ads
- Instagram Ads Strategy
- LinkedIn Ads Overview
- Audience Targeting in LinkedIn Ads
- Crafting High-Converting Paid Ads
- Analyzing & Optimizing Paid Campaigns
- Best Practices for Managing Paid Social Media Campaigns
Email Marketing and Inbound Marketing
Email Marketing and Inbound Marketing have revolutionized the way businesses attract, engage, and convert customers. Unlike traditional marketing methods that rely on interrupting customers with ads, these strategies focus on building meaningful relationships, delivering personalized experiences, and nurturing leads into loyal customers.
Topics Covered:
- Introduction to Email Marketing
- Email List Building Strategies
- Email Campaign Types & Strategy
- Email Copywriting & Design Best Practices
- Email Automation & Drip Campaigns
- Email Deliverability & Compliance
- Email Marketing Analytics & Optimization
- Introduction to Inbound Marketing
- Content Marketing for Inbound Strategy
- Lead Generation & Conversion Optimization
- Email Marketing in the Inbound Process
- Email Marketing Automation & CRM
- Analytics & Performance Measurement
Google Analytics
Google Analytics allows businesses to make informed decisions based on actual data rather than assumptions. With detailed reports on website traffic, user behavior, and conversion rates, marketers can optimize their strategies for maximum ROI. Data-driven insights help businesses understand what’s working and what needs improvement.
Topics Covered:
- Introduction to Google Analytics
- Google Analytics Account Setup & Configuration
- Understanding Key Metrics and Reports
- Setting Up and Tracking Goals in Google Analytics
- Advanced Google Analytics Features
- Understanding User Behavior & Site Analytics
- Integrating Google Analytics with Other Tools
- Google Analytics for E-Commerce Websites
- Analyzing and Interpreting Data for Decision Making
- Google Analytics Best Practices and Troubleshooting
Programmatic Marketing
Programmatic marketing automates the entire process of buying ad space in real-time. This means advertisers no longer need to manually negotiate with publishers, saving valuable time and effort. The automation ensures that ads are placed quickly, targeting the right audience, at the right time, and at the best possible price. This significantly improves the efficiency of digital ad campaigns.
Topics Covered:
- Introduction to Programmatic Marketing
- The Programmatic Advertising Process
- Audience Targeting in Programmatic Marketing
- Tools and Technologies in Programmatic Advertising
- Setting Up Programmatic Campaigns
- Optimization Techniques in Programmatic Marketing
- Advanced Programmatic Advertising Strategies
- Future of Programmatic Marketing
Website Design with WordPress
One of the biggest advantages of WordPress is its user-friendly interface. It doesn’t require advanced coding skills, making it accessible to anyone who wants to build a website, whether they are a novice or a professional. With intuitive tools and a drag-and-drop editor, users can create websites quickly and efficiently, reducing the need for extensive technical knowledge. This ease of use allows individuals and businesses to take control of their own website management.
Topics Covered:
- Introduction to WordPress Website Design
- Getting Started with WordPress Themes
- Customizing Your WordPress Website Design
- Working with WordPress Plugins
- Creating Content with WordPress
- Advanced Design Features with WordPress
- Mobile Optimization and Responsive Design
- Search Engine Optimization (SEO) for WordPress
- Website Security and Maintenance
- Launching and Managing Your WordPress Website
Copywriting
In a world bombarded with information, people are constantly scrolling through endless content. Good copywriting helps your message stand out and capture attention. Whether through a catchy headline, a compelling story, or an intriguing hook, copywriting helps break through the noise, ensuring that your message reaches the right audience.
Topics Covered:
- Introduction to Copywriting
- Crafting Compelling Headlines
- Writing Persuasive Body Copy
- Crafting Effective Calls to Action (CTAs)
- Storytelling in Copywriting
- Copywriting for Different Platforms
- SEO Copywriting
- Understanding Brand Voice and Tone
- Copywriting for Paid Ads and Campaigns
- Editing, Proofreading, and Improving Your Copy
- Advanced Copywriting Techniques
- Measuring and Optimizing Copywriting Success
freelancing workshop
Freelancing allows professionals to set their own schedules and work from anywhere. This flexibility leads to a better work-life balance, as freelancers can choose when and where they work. Whether you’re a night owl or prefer working from a beach, freelancing provides the freedom to structure your day around your lifestyle, giving you more control over your time.
Topics Covered:
- Introduction to Freelancing
- Identifying Your Niche and Target Market
- Setting Up Your Freelance Business
- Building a Strong Personal Brand
- Finding Freelance Opportunities
- Client Communication and Relationship Building
- Freelance Project Management
- Marketing Your Freelance Services
- Financial Management for Freelancers
- Freelancing Mindset and Productivity
- Legal Considerations and Contracts
Graphic Design in Canva
Canva’s drag-and-drop interface eliminates the complexity of traditional design tools like Photoshop and Illustrator. Even beginners can create stunning visuals without needing advanced skills.
Topics Covered:
- Introduction to Canva
- Basics of Graphic Design
- Creating Designs from Scratch
- Working with Images & Elements
- Mastering Typography & Text Effects
- Designing for Social Media
- Designing for Marketing & Branding
- Advanced Canva Techniques
- Canva for Video Editing
- Canva for Freelancers & Businesses
Role of AI In Digital Marketing
Artificial Intelligence (AI) is transforming digital marketing by making strategies smarter, faster, and more efficient. With AI-powered tools, businesses can analyze data, automate tasks, personalize customer experiences, and optimize campaigns like never before. Here’s how AI is revolutionizing digital marketing and becoming a game changer in the industry:
Topics Covered:
- Introduction to AI in Digital Marketing
- AI-Powered Data Analytics & Consumer Insights
- AI for Personalization & Customer Experience
- AI in Content Creation & Optimization
- AI in Paid Advertising & PPC Campaigns
- AI-Powered SEO & Search Algorithms
- AI for Social Media Marketing
- AI in Marketing Automation
- AI-Powered Visual & Video Marketing
- Ethical Considerations & Future of AI in Marketing
Instagram Growth
Instagram has evolved beyond just a photo-sharing platform—it’s now a powerful marketing tool for personal brands, businesses, and influencers. With over 2 billion active users, Instagram provides a unique opportunity to reach, engage, and convert audiences like never before. Here’s why growing your Instagram profile is a game changer
Topics Covered:
- Introduction to Instagram Growth
- Profile Optimization for Maximum Visibility
- Content Strategy for Instagram Growth
- Hashtag & SEO Strategy for More Reach
- Instagram Reels Growth Strategies
- Instagram Stories & Engagement Hacks
- Growth Through Collaborations & Influencer Marketing
- Instagram Engagement & Community Building
- Instagram Paid Growth – Ads & Promotions
- Monetization & Turning Followers into Customers
- AI & Automation for Instagram Growth
- Advanced Instagram Growth Strategies
Marketing Automation
By automating repetitive tasks such as email campaigns, social media postings, and lead nurturing, marketing teams can focus on strategic planning and creative endeavors. This streamlining leads to increased productivity and allows for more efficient allocation of resources.
Topics Covered:
- Introduction to Marketing Automation
- Lead Generation & Nurturing Automation
- Email Marketing Automation
- Social Media Automation
- CRM & Sales Automation
- Customer Journey & Personalization
- AI & Chatbots in Marketing Automation
- Data Analytics & Performance Tracking
- Marketing Automation for E-Commerce
- Workflow Automation & Integration
- Future of Marketing Automation
Google Tag Manager
Google Tag Manager (GTM) has revolutionized digital marketing and website tracking by simplifying tag management, improving website performance, and providing deep insights—without the need for extensive coding knowledge.
Topics Covered:
- Introduction to Google Tag Manager
- Setting Up Google Tag Manager
- Understanding Tags, Triggers, and Variables
- Google Analytics Integration with GTM
- Conversion Tracking with GTM
- Event Tracking in GTM
- Advanced GTM Features & Custom Tracking
- eCommerce Tracking with GTM
- GDPR & Privacy Compliance in GTM
- Debugging & Troubleshooting GTM Issues
- GTM Automation & Integration
Digital Marketing with ChatGPT
The integration of ChatGPT in digital marketing has become a groundbreaking development, transforming how businesses interact with customers, create content, and optimize campaigns.
Topics Covered:
- Introduction to ChatGPT in Digital Marketing
- ChatGPT for Content Creation
- ChatGPT in Social Media Marketing
- ChatGPT for Lead Generation and Nurturing
- ChatGPT for Customer Support and Engagement
- ChatGPT for Paid Ads Optimization
- ChatGPT for SEO & Content Strategy
- ChatGPT for Marketing Automation
- Real-Time Data and Analytics with ChatGPT
- Ethical Considerations and Best Practices for ChatGPT in Marketing
- Case Studies and Real-World Applications
- Capstone Project – Implementing ChatGPT in Your Marketing Strategy
Marketing Analysis
marketing analysis has become an essential tool for businesses to stay ahead of the curve. It provides invaluable insights that help shape strategies, improve decision-making, and boost ROI.
Topics Covered:
- Introduction to Marketing Analysis
- Types of Marketing Analysis
- Collecting and Analyzing Marketing Data
- Audience Segmentation and Targeting
- Competitor Analysis
- Digital Marketing Performance Analysis
- Market Trends and Consumer Behavior
- Reporting and Data Visualization
- Marketing ROI and Budget Analysis
- Marketing Optimization and Strategy Refinement
- Predictive and Prescriptive Marketing Analysis
LinkedIn Profile Optimization
LinkedIn is not just a networking platform; it’s a powerful tool for personal branding, business development, and career advancement. Optimizing your LinkedIn profile can significantly boost your visibility, credibility, and opportunities.
Topics Covered:
- Introduction to LinkedIn Profile Optimization
- Crafting a Powerful LinkedIn Headline
- Writing an Engaging LinkedIn Summary
- Showcasing Your Work Experience and Skills
- Leveraging LinkedIn’s Media and Visuals
- Building a Network with LinkedIn Connections
- Requesting and Giving Recommendations
- Optimizing LinkedIn for Job Search and Business Opportunities
- Mastering LinkedIn Content Strategy
- Analyzing Profile Performance with LinkedIn Analytics
- Advanced LinkedIn Optimization Strategies
Skills you’ll acquire
The Advanced Certificate in Digital Marketing and Communication from MICA provides learners with a robust foundation in essential and advanced digital marketing skills. The curriculum emphasizes practical, real-world applications, preparing you for a successful career in digital marketing.
Here’s what you’ll learn:
- Search Engine Marketing (SEM): Learn to create and optimize Google Ads campaigns, including the use of Google AdWords, Keyword Planner, and performance metrics such as CPC and Customer Lifetime Value.
- Social Media Marketing: Gain expertise in running paid ad campaigns across social media platforms like Facebook, Instagram, LinkedIn, and YouTube while mastering audience targeting and performance analysis.
- Content Marketing: Understand how to craft engaging and impactful content to attract and retain your target audience, including leveraging trending topics and content tools.
- Marketing Analytics: Learn to analyze website visitor behavior using tools like Google Analytics, focusing on metrics such as bounce rates and session durations.
- Branding and Communication: Master branding fundamentals, international market strategies, and engagement planning for brand positioning.
- Marketing Communication and PR: Build communication strategies, focusing on brand storytelling and public relations management.
What tools will you learn?
- SEO Tools: Learn keyword research and optimization strategies using top SEO tools.
- Google Analytics: Master analyzing audience behavior and campaign performance.
- Social Media Management Tools: Gain hands-on experience with platforms like Hootsuite.
- Google AdWords: Understand paid search strategies and metrics for campaign success.
Advanced Digital Marketing Certification
Earn valuable credentials and recognition
Complete different program milestones to earn multiple certifications
Why choose The Digital Lab’s Advanced Certificate in Digital Marketing Course with AI
he Digital Lab’s Advanced Certificate in Digital Marketing with AI is designed for professionals, entrepreneurs, and students who want to master digital marketing with cutting-edge AI tools and strategies.
Here’s why this course stands out:
- 40% Average Salary Hike: The program empowers learners to achieve an average salary growth of 32%, validating its career-transforming potential.
- 96% Learners Achieving Their Outcomes: 86% of learners accomplish their career goals, whether it’s transitioning into new roles, securing promotions, or building specialized skills.
- 5200+ Successful Career Transitions: Join a robust network of 3,500+ professionals who have successfully navigated career shifts, thanks to the program’s industry-aligned curriculum and support.
- AI-Driven Digital Marketing Training: Learn how to leverage AI for marketing automation, audience targeting, content creation, and campaign optimization.
Program Tools
The most hands-on digital marketing program
Your Live Project Journey
- Setting up your website on WordPress based on specific requirements.
- Running a campaign on Meta Ads Manager to drive relevant traffic. You will learn to run the campaign end to end from setup to optimisation.
- Engaging in SEO optimization with the Yoast plugin or conducting an SEO audit for a website.
- Setting up a Search and Display campaign on Google Ads to increase traffic and effectively manage and optimize your campaign.
- Creating a GetResponse account to manage audience lists, designing automated workflows for email campaigns, and crafting engaging content.
- Creating a GetResponse account to manage audience lists, designing automated workflows for email campaigns, and crafting engaging content.
Stay Ahead by Learning From Industry Examples
Glimpse of Brand Case Studies
Learn with real case studies from brands across industries
7+
Brand Case Studies
Nike Case Study
Always Ahead of the Curve: Nike is truly one of the great, marketing-driven organizations. From its early “Just Do It” TV ads to its modern-day collaborations with cultural megastars, Nike has revolutionized the very concept of Digital marketing and what it can achieve.
Dove Case Study
A Spotless Approach to Digital Marketing: This case study analyses how Digital Marketing helped Dove’s drive sales. It will help you gain insights into how real brands navigate and grow in the market
Slack Case Study
Blowing Up the Business Communications Realm: This case study examines one of the most successful digital campaigns by Slack and understands how the brand integrated its social media s…
Tanishq Case Study
This case study dives into Tanishq’s use of targeted social media and video ad campaigns to expand brand reach and drive significant sales growth for …
HSBC Case Study
Driving Digitization in Banking: This case study examines how HSBC went about building its search and display campaigns to generate leads and ensure significant sales of its Banki…
Uber Case Study
This case study covers creating a content strategy around consumers’ pain points and analysing how Uber distributed their content in the form of the 3…
Swiggy Case Study
This case study entails identifying use cases, devising creative content messages, and selecting channel mixes for Swiggy’s primary, secondary, and te…
Customise your Digital Marketing Program
Most personalised program with two track options: Executive or Management
Choice of Tracks
Ideal for learners with 0-3 years experience, focusing on hands-on campaign execution. What will you cover:
- Create a WordPress blog to build an online presence.
- Run Facebook, Google Ads, Display, and Email campaigns to drive traffic.
- Analyze blog data using Web Analytics to measure performance.
Tailored for learners aiming to approach digital marketing through a strategic perspective. What will you cover:
- Run & optimize social media, Google search, and display ad campaigns.
- Master strategic SEO and Web Analytics.
- Learn advanced user nurturing techniques.
Choose up to 6 specialisations with the most tailored digital marketing program
01
Branding & Communications
Master brand strategy and communication for effective brand building and market differentiation..
02
Social Media & Content Marketing
Deep dive into social media channels and create content that drives engagement and growth.03
Marketing Communications & PR
Develop effective communication strategies to enhance brand visibility and reputation.04
Marketing Analytics
Analyse marketing data to optimize campaigns and improve decision-making.05
Generative AI
Explore AI tools for personalised marketing and creative content generation.
06
Marketing Leadership in the Digital Age
Build leadership skills and focus on business metrics to drive digital marketing success.
Specialisations: Curriculum
What will you learn in each specialisation?
Select up to 6 specialisations that align with your interest and career goals
6
Specialisations
4
Weeks each
How to choose the right specialization for your Advanced Certificate in Digital Marketing and Communication?
Align with Your Career Goals
Consider your future career path. Each specialization is designed to help you pursue specific roles:
- Social Media and Content Marketing: Best for Social Media Managers, Content Creators, and Community Managers, focusing on content strategy and audience engagement.
- Branding and Communication: Ideal if you want to work as a Brand Manager or PR Specialist, where you’ll develop brand strategies and manage communications.
- Marketing Analytics: Perfect for those aiming for roles like Marketing Analyst, using data to improve and optimize marketing campaigns.
- Public Relations: Suitable for those wanting to manage a company’s image and handle media relations, such as PR Managers or Corporate Communication Specialists.
- Generative AI: For those interested in using AI to improve marketing processes and customer experience through automation.
- Marketing Leadership in the Digital Age: Designed for future leaders in digital marketing, focusing on innovation, team management, and strategic decision-making.
Assess Your Technical Proficiency
Each specialization requires different levels of technical skill:
- Marketing Analytics and Generative AI are ideal if you are comfortable with data and technology.
- Social Media and Content Marketing or Branding and Communication are a better fit if you are focused on creative and communication skills.
- Public Relations requires strong communication and media relations skills.
Identify Your Interests
- If you enjoy creating content and managing social platforms, Social Media and Content Marketing is the right choice.
- Interested in using data to drive marketing decisions? Marketing Analytics will give you the right tools.
- Want to lead digital transformation in marketing? Generative AI or Marketing Leadership in the Digital Age could be the best fit.
Research Industry Trends
Keep track of growing fields in digital marketing:
- Generative AI is becoming more important as AI technologies are being integrated into marketing.
- Marketing Analytics remains a high-demand area as businesses rely on data for decision-making.
Speak to Mentors or Alumni
Talking to professionals or alumni can help you understand which specialization fits best with your career goals. They can offer insights into the skills you will need for different roles.
Career-Ready Soft Skills Program
Along with technical skills, you’ll also improve your soft skills, including:
- Interview and Job Search
- Corporate Communication
- Problem-solving skills
The Career-Ready Soft Skills Program helps you build essential skills needed to succeed in the professional world.
Benefits of Digital Marketing Online Course with The Digital Lab
Why should Join Advance course of Digital Marketing with AI
- Hands-On Practical Training
- Learn from Industry Experts
- Access to Premium Tools & Resources
- A comprehensive understanding of career opportunities
- A certificate of participation from The Digital Lab
- Available in Pan india
Flexible Learning with 1-1 Personal Training & Reschedulable Classes
- Ideal for working professionals, entrepreneurs, and students with busy schedules.
- Get personalized 1-1 Training from industry experts.
- Ask questions, get feedback, and receive tailored guidance based on your learning pace.
- If you miss a live session, easily reschedule it at a convenient time.
- No worries about missing important lessons—stay on track with your learning goals.
- Get personalized assignments and real-world projects tailored to your industry or career goals.
- One-on-one mentorship for career guidance, freelancing tips, and business growth strategies.
- Resume reviews, LinkedIn profile optimization, and job placement support.
- Get a recognized certification to boost your resume.
- Work on live projects and build a portfolio for real-world applications.
Benefits of Learning from Industry expert
- Real-World Insights – Gain practical knowledge and firsthand experience that textbooks can’t provide.
- Up-to-Date Knowledge – Stay informed about the latest trends, tools, and industry best practices.
- Practical Problem-Solving – Learn how to tackle real challenges with proven strategies.
- Insider Tips & Tricks – Learn shortcuts, best practices, and industry secrets.
- Career Growth – Get mentorship and guidance to accelerate professional development.
- Better Job Opportunities – Gain a competitive edge with industry-recognized expertise.
- Direct Industry Exposure – Understand market demands, customer expectations, and industry standards.
Comprehensive Curriculum: Key Features & Benefits
- Structured Learning Path – A step-by-step approach covering fundamentals to advanced concepts.
- In-Depth Coverage – Detailed modules that ensure mastery of key topics.
- Industry-Relevant Content – Aligned with current market trends and real-world applications.
- Hands-On Practice – Includes case studies, live projects, and practical exercises.
- Updated Materials – Regularly refreshed content to keep up with evolving industry standards.
- Expert-Led Sessions – Learn from professionals with real-world experience.
- Personalized Learning – Customizable pathways based on individual goals and skill levels.
- Assessment & Feedback – Regular evaluations to track progress and improve weak areas.
- Career-Oriented Approach – Prepares learners for real job roles, interviews, and certifications.
Hands-On Practical Training
- Run real ad campaigns on Google Ads, Facebook Ads, and LinkedIn Ads.
- Learn budget allocation, targeting, bidding strategies, and performance tracking.
- Conduct website audits and optimize on-page and off-page SEO.
- Work with tools like Google Search Console, Ahrefs, SEMrush, and Moz.
- Create and schedule posts on platforms like Facebook, Instagram, and LinkedIn.
- Learn audience engagement, content optimization, and ad campaign management.
- Set up automated email sequences using Mailchimp, HubSpot, or ConvertKit.
- Learn how to craft compelling email copy, segment audiences, and analyze open rates.
- Work on real-time dashboards to measure website traffic, conversions, and bounce rates.
- Learn event tracking, goal setting, and data interpretation for better decision-making.
- Design high-converting landing pages using WordPress, Unbounce, or ClickFunnels.
- Optimize for lead generation and sales funnel performance.
Certification, Job & Freelancing Support from The Digital Lab
- Receive a verified certification upon course completion.
- Recognized by top companies and recruiters in the industry.Recognized by top companies and recruiters in the industry.
- Hands-On Practical Projects for Portfolio Building
- Get Guaranteed access to internship opportunities with digital marketing agencies and brands.
- Resume & LinkedIn profile optimization for job applications.
- Mock interviews & interview preparation with expert guidance.
- Direct job referrals and placement assistance in top companies.
- Learn how to start freelancing
- Guidance on pitching clients and pricing services.
- Access to an exclusive job portal with digital marketing job listings
- Get connected with recruiters, agencies, and hiring managers.
- Lifetime access to career mentorship sessions.
- Continuous updates on new job openings, industry trends, and skill development.
- Support for salary negotiation & career growth strategies.
- Get trained for remote jobs & International freelance projects.
- Certification is valid for both national & international job markets.
Why should you choose Mudra Institute of Communications Ahmedabad?
1. Reputation for Excellence:MICA, often called “The School of Ideas,” is a trailblazer in business management, especially in marketing, communication, and creativity. Since 1991, it has been shaping innovative leaders by integrating strategic thinking with creative problem-solving, making it one of the most prestigious institutions in Asia-Pacific.
2. Top-Tier Recruiters: MICA alumni are highly valued by global brands such as Amazon, Google, Ogilvy, BCG, and GroupM. The institute’s curriculum aligns with industry needs, ensuring graduates are job-ready for top-tier roles across sectors like advertising, consulting, e-commerce, and more.
3. Alumni Success Stories: MICA boasts a rich history of producing marketing and business leaders. Examples include:
- Kunal Jeswani, CEO of Ogilvy & Mather, a leading name in global advertising.
- Athreyan Sundarajan, VPN Commercial Strategy and Communication, FOX APAC, known for driving innovative strategies.
- Swati Rai, Global Marketing Solutions, Facebook, shaping impactful campaigns on a global scale.
These success stories reflect MICA’s ability to nurture creative visionaries and strategic thinkers.
4. Thriving Alumni Network: Being part of MICA connects you to a strong network of thousands of alumni who have made a mark across industries. This network provides ongoing support, collaboration opportunities, and insights, keeping you connected to the marketing ecosystem.
5. Unmatched Networking Opportunities: MICA regularly hosts events, webinars, and conferences, bringing students and alumni together with industry leaders. These interactions offer direct access to marketing experts, innovative thinkers, and business pioneers, ensuring you’re always a step ahead in your career.
Industry Immersion Program
Offline Industry Immersion with Social Panga
Social Panga, an award-winning full-stack digital marketing agency, offers creative solutions for brands to grow online. As part of the Industry Immersion Program, participants gain hands-on experience in digital marketing. Learners work on real brand case studies under the guidance of experts, immersing themselves in the life of a digital marketer at a top agency.
The Digital Lab Digital Marketing Course Fee
Invest In Your Success
3 Months
Program Fee
INR 34,999*
- Inclusions
- No Cost EMI Available
- Block your seat at INR 2500
- Credit Card Payment Facility Available
- Maximise ROI with more specialisations
The Digital Lab Digital Marketing Course Fee
Invest In Your Success
4 Months
Program Fee
INR 79,999*
- Inclusions
- 12 Months No Cost EMI Available at INR 6,458/month
- Option to choose from 2 tracks
- Block your seat at INR 2500
- Maximise ROI with more specialisations
5 Months
Starting at
INR 7,708/month (No Cost EMI)
- Inclusions
- 4-months for core digital marketing concepts
- Option to choose from 2 tracks
- Option to choose any 1 of the 6 specialisations
- Offline Immersion at Social Panga
- Executive Alumni Status from MICA
6 Months
Starting at
INR 8,958/month (No Cost EMI)
- Inclusions
- 4-months for core digital marketing concepts
- Option to choose from 2 tracks
- Option to choose any 2 of the 6 specialisations
- Offline Immersion at Social Panga
- Executive Alumni Status from MICA
7 Months
Starting at
INR 9,791/month (No Cost EMI)
- Inclusions
- 4-months for core digital marketing concepts
- Option to choose from 2 tracks
- Option to choose any 3 of the 6 specialisations
- Offline Immersion at Social Panga
- Executive Alumni Status from MICA
7 Months
Starting at
INR 10,625/month (No Cost EMI)
- Inclusions
- Option to choose from 2 tracks
- Option to choose from 2 tracks
- Option to choose any 4 of the 6 specialisations
- Offline Immersion at Social Panga
- Executive Alumni Status from MICA
9 Months
Starting at
INR 11,043/month (No Cost EMI)
- Inclusions
- 4-months for core digital marketing concepts
- Option to choose from 2 tracks
- Option to choose any 5 of the 6 specialisations
- Offline Immersion at Social Panga
- Executive Alumni Status from MICA